At Kashmir TV our programs are centered around delivering more than just entertainment to our viewers Our mission is “to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain”.
1. To provide impartial news and information to help people understand and engage with the world around them
The Kashmir TV UK should provide duly accurate and impartial news, current affairs and factual programming to build people’s understanding of all parts of the United Kingdom and of the wider world. Its content should be provided to the highest editorial standards. It should offer a range and depth of analysis and content not widely available from other United Kingdom news providers, using the highest calibre presenters and journalists, and championing freedom of expression, so that all audiences can engage fully with major local, regional, national, United Kingdom, Kashmir and global issues and participate in the democratic process, at all levels, as active and informed citizens.
2. To support learning for people of all ages
The Kashmir TV UK should help everyone learn about different subjects in ways they will find
accessible, engaging, inspiring and challenging.
3. To show the most creative, highest quality and distinctive output and services
The Voice TV UK should provide high-quality output in many different genres and across a
range of services and platforms
4. To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations
and regions and, in doing so, support the creative economy across the United Kingdom
5. To reflect the United Kingdom and Pakistan, its culture and values to the world
The Kashmir TV UK should provide high-quality news coverage to international audiences, firmly
based on Kashmiri values of accuracy, impartiality, and fairness. Its international services should
put the Kashmir in a world context, aiding understanding of the Kashmir as a whole, including its
nations and regions where appropriate. It should ensure that it produces output and services
which will be enjoyed by people in the Kashmiris in the United Kingdom and globally.